Online Shopping Typologies

Online shopping has been a continuously growing phenomenon, especially within countries that have a well-developed infrastructure for marketing activities over the internet.

The development and improvement of technology over the years has helped with easier and faster internet surfing. Today you can access the internet on PCs, web TVs, mobile phones, tablets etc (Keng Kau, E. Tang and Ghose, 2003). Continue reading

BCM212 Research Proposal

Media and Body Image – How can the media change the way it influences its audience (both men and women) by introducing new ways to look at body image?

Is there a possibility that an increase in body diversity within the media can challenge the societal norm of the ‘perfect’ or ‘ideal’ body, and can this help reduce the amount of eating disorders and body dysmorphia among men and women? Continue reading