For this research project I asked the question “How can the media change the way it influences its audience (both men and women) by introducing new ways to look at body image?”. Some of my main objectives were to look at: Continue reading
Online shopping has been a continuously growing phenomenon, especially within countries that have a well-developed infrastructure for marketing activities over the internet.
The development and improvement of technology over the years has helped with easier and faster internet surfing. Today you can access the internet on PCs, web TVs, mobile phones, tablets etc (Keng Kau, E. Tang and Ghose, 2003). Continue reading
Brand loyalty is a pattern of consumer behaviour where consumers become committed to brands and make repeat purchases from the same brands, regardless of convenience and price. Companies use marketing strategies to cultivate loyal customers which could include loyalty programs (i.e. reward programs). Continue reading
To get an idea of what people would like to see about body image in social media, I set out a survey for men and women to complete where individuals are asked about how they feel about the images they see in social media and how it impacts the way they see themselves. Continue reading
Media and Body Image – How can the media change the way it influences its audience (both men and women) by introducing new ways to look at body image?
Is there a possibility that an increase in body diversity within the media can challenge the societal norm of the ‘perfect’ or ‘ideal’ body, and can this help reduce the amount of eating disorders and body dysmorphia among men and women? Continue reading
My best consumer behaviour experience was with the online clothing store Princess Polly. During the process of ordering an item of clothing, if you order over the weekend, the item should be sent out the following business day. I ordered my item, but received no automated emails about its location or the option for tracking. Continue reading
So I’ve been asked about how my curiosity connects to my learning. For me its really simple, I crave learning new things. Continue reading
According to Simon Marginson (2012:1) ‘International education is not the rich intercultural experience it could be’ and to that I completely agree. Continue reading
I didn’t have any idea as to what this term meant although having heard of it before. But with a 2 hour lecture and a little research of my own, I’ve come to understand it. Continue reading