Repeat Purchase Behaviour versus Brand Loyalty

Brand loyalty is a pattern of consumer behaviour where consumers become committed to brands and make repeat purchases from the same brands, regardless of convenience and price. Companies use marketing strategies to cultivate loyal customers which could include loyalty programs (i.e. reward programs).

My Consumer Behaviour Experience

My best consumer behaviour experience was with the online clothing store Princess Polly. During the process of ordering an item of clothing, if you order over the weekend, the item should be sent out the following business day. I ordered my item, but received no automated emails about its location or the option for tracking.